Giving every South African
room to breathe.
Groceries shouldn't cost you your rent. We built HM so you pay for the cabbage — not the aircon, the fancy lobby, or a middleman's yacht.
Pay what you can afford
A basket that doesn't bruise your budget.
We looked at the grocery chain and asked one question: why is it so expensive?
The answer wasn't the food. It was everything around the food — the warehouses, the shopfront rentals, the aircon humming over empty aisles, the layers of hands between the farmer and your kitchen.
less, on average.
That's what happens when you cut the middleman, the storefront, and the fuel bill.
How we do it
Three moves. Massive savings.
Straight from the wholesaler
We skip the retail markup entirely. Our buyers walk the same floors your neighbourhood shop-owner does — but we pass the wholesale price to you instead of doubling it.
No middlemenDelivered by electric bike
Petrol is a tax on the poor. Our fleet is silent, clean, and cheap to run — so we can charge you less and put nothing extra in the air your kids breathe.
Zero fuel, zero fumesNo aircon in your invoice
No glossy storefronts. No mall rent. No brand ambassadors. Just a warehouse, a route, and a bike. You pay for the cabbage — full stop.
Overhead-free pricingThe R100 test
Where does your money actually go?
Same R100 spent. Two very different stories.
Big retail chain
R100 basket
HM Distribution
R100 basket
88 cents of every rand becomes food on your table. That's the whole point.
Every family
Access, not exclusivity
Every street
Silent, clean deliveries
Every basket
Wholesale to doorstep
Every rand
Working harder for you
Powered by Youth
Every delivery creates a paycheque for a young South African. Every smile at the door is a family that can breathe a little easier. This is more than groceries. It is dignity, work, and hope on two wheels.